HOSPITALITY MARKETING
With our extensive knowledge in the eCommerce & Travel direct-to-consumer space, we will analyze your target market, build paid marketing strategies that fit your budget, and help you hit your growth goals.
Our Services
Paid Social
Our paid social campaigns reflect best practices and our industry-specific experience – and are built with a balanced mix of prospect and retargeting campaigns.
- Audience & creative match strategy
- Landing page tests & user flows for conversion rate optimization
- Preferred agency partner of Meta, Tiktok & Pinterest and always have access to best practices, testing opportunities, and account support.
- DAT (Dynamic Ads for Travel)
- Whitelisting & Spark ads
- Channel expansion strategy
We can build your paid digital presence on platforms like
- Snapchat
- Tiktok
Our Services
Paid Search Ads
We run search ads with a healthy mix of brand and non-brand keywords and report on separate ROAS, allowing for a clear picture of performance.
We are adept at running PPC, Shopping ads on Google & Bing, and Video Ads on Youtube.
Our Services
Programmatic TV Ads, PROGRAMMATIC DISPLAY, DIRECT PARTNERSHIPS
We work with industry-leading advertising partners to build online and offline marketing campaigns that have trackable online insights on acquisition and brand awareness.
Our Services
Data Analysis
We know that access to data, alone, does not automatically add value.
We build weekly and monthly dashboards with actionable metrics to track performance improvements.
We analyze clients’ CAC and CPA – and build detailed LTV reports based on media channels, product categories, and loyalty status. We can get as granular as LTV by day.
We help our clients get the most out of their data, consulting on life cycle cultivation funnels to ultimately increase retention and LTV.
Our Services
Creative Strategy
Building the right creatives for different platforms and different stages of the customer journey is crucial while building a paid social marketing strategy. We form detailed content strategies to set our clients for success no matter where they are in their growth journey.
CASE STUDIES
Case Study – High-End Boutique Hotel Chain
Account structure
Each location had its own account, but all could run within one for ease of campaign management- Each location had the following campaigns:
- Branded: Targeting US
- General: Local Targeting (ex. “Luxury hotels,” “luxury hotels near me,” etc.
- Geo Specific: Targeting US (ex. “Luxury hotel in East Hampton”) to capture out-of-state travelers
Action items:
- All keywords were updated to phrase or exact
- An extensive negative list was added to exclude cheap hotel searches
- Cross-domain tracking to their booking site was implemented to track bookings
Result:
- All locations booked out three months in advance three months after initial launch.
Case Study – National family hospitality chain with 18+ locations
Channels: Facebook, Instagram, YouTube, Pinterest
Action items:
- Improved full-funnel campaign structure, and audience testing approach
- Channel and audience expansion
- Expanded TOF with interest targets and LALs seeded from high-value audiences
- Rigorous creative testing structure was implemented
- Organic style ad creative, UGC, gifs, stop motion etc.
- Tested DAT (Dynamic Ads for Travel)
Results
- 65% increase in Facebook revenue
- 77% increase in traffic
- 103% increase in Facebook ROAS
- 66% decrease in cost per lead (lead ads)