“AI Will Replace Your Creative Strategist”
Wait until your output looks like everyone else’s. I don’t think the creative strategist job is dead, as I keep reading over and over again. I think it’s about to become one of the hardest roles to fill. We work with brands that have a distinct look, and founders who can tell original creative from […]
If Your Meta Frequency Is Creeping Up, Look at Your Creative
If your Meta account frequency score is creeping up, you’re not alone. We’ve audited a lot of accounts over the last few weeks – ours and new ones coming through the door. And in the accounts we’ve seen with rising frequency, there’s been one thing in common: the ads look alike and the hooks are […]
The Five Metrics We Check Before Anyone Opens Ads Manager
Every morning, before anyone on my team even opens Ads Manager, we look at the same five metrics. Not because platform metrics don’t matter, but because they’re only one piece of the story. Even with attribution platforms in place, platform metrics have become increasingly difficult to trust. At one point, we tested two attribution platforms […]